Are All Urban Decay Eyeshadow Primers Equally Crappy?
My eyeshadow primer mega-comparison showed that Urban Decay Primer Potion doesn’t live up to the hype. I speculated that its cult following stems more from its accessibility and Urban Decay’s intelligently-done promotion of the product than from its raw priming power.
However, my mega-comparison method included only the original formula of the primer. Urban Decay also makes a shimmery champagne color called Sin, a matte beige-y yellow called Eden, and shimmery pale gold called Greed.
The original eyeshadow primer is solidly mediocre. But what about the other ones? I decided to test them.
|Swatches of the primer by itself: Original is 1, Sin is 2, Eden is 3, and Greed is 4.
Please forgive the artificial lighting.
I used Urban Decay’s Half Baked as my eyeshadow for this test. When I originally swatched over the primers, it was clear that all four of them signification intensified the shadow in comparison to the control.
However (and this is probably un-shocking to you), the color of the shadow definitely changed based on the color of the primer. Sin was significantly cooler than its counterparts, and both Eden and Greed were more yellow. Sin and Greed played up the shimmer shadow even more.
This is important because it means that, even if one of these primers works dramatically better than the original primer, it still may not be a good fit for you based on the eyeshadow look you are trying to accomplish.
|From left to right: Control (no primer), Original, Sin, Eden, Greed|
As before, I waited four hours before checking on the status of my swatches.
|Four hours later…
From left to right: Control, Original, Sin, Eden, Greed
As expected, the control swatch faded significantly more than the primed swatches. However, it seemed that Eden did even worse than the Original Formulation. Greed performed comparably to the Original formula and its shimmery nature resulted in more shimmer, even though the color intensity was no better.
Sin, though… Sin was a different story. It performed dramatically better than all of the other Urban Decay primers. In the original mega-comarison, it would have qualified as a “high performer”.
If you don’t mind the color change and the shimmer, and if you’re looking for an Urban Decay primer in particular, Sin is definitely the way to go. Indeed, if you’re looking for a primer specifically to intensify your shimmery shadow, it might even be, dare I say it, a really good choice.
All four primers retail for $20 for 0.37oz ($54.05 per ounce).