Cosmo UK Fulfills My Life Dream of Making a Mascara Encyclopedia

One day, when I win the lottery, I will be able to do the best makeup mega-comparisons ever. Until then, I will sit in sadness while people with more monetary resources than I have independently come up with my brilliant ideas. Great minds think alike, right?

I’ve talked before about my dream of creating a mascara encyclopedia, where you can compare different mascaras on the same eyelashes to find the effect you actually want. Cosmopolitan UK pulled this off, testing 100 mascaras side-by-side on one of their beauty editors. It’s not a perfectly done comparison. For example, they didn’t have a “control”, showing her non-mascara’d eye. There are also some pretty obvious typos (such as mixing up NYC and NYX, two very different brands). I also wish they had organized in some coherent way (by price, alphabetically, something). Still, it’s better than my idle fantasies. You can see their article by clicking here.

1. NYX Doll Eye Mascara
2. Lord & Berry Scuba Extreme Waterproof
3. Clinique Bottom Lash Mascara
4. Accessorize Fibre Lash
Lengthening Mascara

5. Benefit, Bad Gal Lash Mascara
6. Bourjois Volume Clubbing Ultra Black
7. Origins GinZing Mascara
8. Clinique High Impact Waterproof

9. MAC Extended Play Lash Mascara
10. Rimmel Max Volume Flash Mascara
11. NYC Big Bold Curl Mascara
12. PUR Big Blink with Argan Oil Mascara

13. Barry M Lash Vegas Mascara
14. Chantecaille Faux Clis Mascara
Benefit They’re Real Mascara
16. AVON Supershock Max Mascara

17. Bobbi Brown Everything Mascara
18. Rimmel Scandal Eyes Flex Mascara
19. Elizabeth Arden Beautiful Colour Lash Enhancing Mascara
20. BareMinerals Flawless Definition Mascara

21. Seventeen Va Va Voom Mascara
22. Liz Earle Lash Definition
Smudgeproof Mascara
23. Guerlain Maxi Lash Mascara
24. The Body Shop
Super Volume Mascara

25. Maybelline The Falsies Flared Mascara
26. Bourjois Fantastic Volume
27. Shavata Extreme Volumising Mascara
28. Seventeen Doll’d Up

29. Dior Diorshow Mascara Volume Lash-extension Effect Mascara
30. Gosh
Boombastic XXL Volume Mascara
31. Smashbox Full Exposure Mascara
32. Clinique High Impact Extreme Volume Mascara
33. Lancome Hypnose Doll Eyes Mascara
34. Make Up Store Rotating Mascara
35. Giorgio Armani Eyes to Kill Mascara
36. Givenchy Noir Couture
Waterproof Mascara
37. Max Factor False Lash Effect Mascara
38. YSL Mascara Volume Effet
Faux Cils Babydoll 1 Mascara
39. Maybelline Great Lash Blackest Black
40. Tom Ford Extreme Mascara
41. MAC False Lashes Extreme Black Mascara
42. Shu Uemura Precise Volume
Waterproof Mascara
43. Bobbi Brown Perfectly Defined Mascara
44. Dior
Diorshow Iconic Extreme Mascara
45. L’Oreal Paris Volume Million Lashes Mascara
46. Wild About Beauty
Nourishing Mascara
47. Miss Sporty 24h Pump Up Booster Mascara
48. Urban Decay Big Fatty Mascara49. Daniel Sandler Jumbo Jet Mascara
50. Art Deco Art Couture Lash
Volumizer Mascara
51. MAC Extended Play Gigablack Lash Mascara
52. The
Body Shop Big And Curvy Mascara

53. Dr. Hauschka Volume Mascara
54. Eyeko Lengthening Skinny Brush
55. MAC Studio Fix Lash Mascara
56. AVON Supershock Mascara

57. Lancome Hypnose Drama Mascara
58. Bobbi Brown Lash Glamour Extreme
Lengthening Mascara
59. Shiseido Perfect Mascara Full Definition
Rimmel Lash Accelerator Endless Mascara

61. MAC Opulash Mascara
62. Max Factor Lash Extension Effect Extreme
Lengthening Mascara
63. NYC Show Time Volumising Waterproof Mascara
64. Bourjois Ultra Black Volumizer Mascara

65. MUA Mascara
66. Bourjois Volume Glamour Max Definition Mascara
67. Collection 2000 Mascara
68. Kiko Luxurious Lashes Mascara

69. Eyeko Fat Brush Mascara
70. YSL Shocking Mascara Volume Effet Faux
Cils Mascara
71. Soap and Glory Thick and Fast Mascara
72. Rimmel
Scandal Eyes Show Off Mascara
73. Seventeen Falsifeye False Lash Effect Mascara
74. 2True Wow! Volume
75. Eyeko Black Magic Drama & Curl Mascara
76. MAC Studio
Fix Boldblack Lash

77. Revlon Lash Potion by Grow Luscious Mascara
78. Topshop Volume Lash
79. Nars Larger Than Life Volumizing Mascara
80. Bobbi Brown No
Smudge Mascara

81. Max Factor Wild Mega Volume Volumising Mascara
82. Bourjois Volume
Glamour Max Mascara
83. Gosh Growth Mascara
84. Art Deco Amazing Effect

85. Sensai 38°C Mascara
86. Eyeko Curvy Brush Mascara
87. Diego Dalla
Palma Graduated Volume Mascara
88. Cargo Triple Action Mascara
89. Maybelline The Rocket Volum’ Express Waterproof Mascara
90. RMK
Separate Curl Mascara
91. d.j.v Beautenizer Fiberwig LX Mascara
Essential Care Organic Mascara
93. Sheer Cover Extra Length Mascara
94. Vivo Volume + Length Mascara
95. MUA Mega Volume Mascara
96. Bobbi Brown Intensifying Long Wear
97. L’Oreal Paris False Lash Telescopic Mascara
98. L’Oreal Paris False
Lash Flutter Mascara
99. 2True Wow! Volume Waterproof Mascara
100. B.
A11 Lengthening, defining and Volumising Waterproof MascaraIt seems to me that this kind of image gallery could be mined for much more information. Perhaps one could do a regression that demonstrates what kind of mascara characteristics are associated with volume, length, or clumpiness. Alternatively, one could take data on the attractiveness of these lashes and see if mascara price correlates with a more attractive product. Any ideas about what you would like to see done with these photos?


1. What I would really like is volume, length and curl represented on 3 axes in multidimensional scaling. I like visual representations!

2. Will you build me a Star Wars-esque hologram machine to help me present my data?

3. Poor girl! Look at how red her eyelids are by the 100th mascara!

Comparing the names of some of the products with the respective pictures, i think the magazine could have easily made an analysis of branding vs. reality, but i have the feeling that they were trying very hard to not offend anybody so they left their “reviews” without an actual review.

4. Yeah, Cosmo might not be my #1 pick for unbiased info on brands…

5. I have no ideas of my own, but I love your ideas of figuring out a cost/quality ratio and what ingredients tend to produce what results.

6. My comment got lost so I’ll make this one shorter:

7. Great idea!

8. Got drawn to ‘defining’ ones (= ‘not noticeable’). Not surprising.

9. For bolder looks, got drawn to Rimmel’s mascaras. I was surprised that a certain brand ended up attracting me consistently.

A lot of these aren’t available in our market (and a lot of those that are aren’t in the encyclopedia, of course), but it’s nice that the one I like is.

(Sorry for butchering English.)

10. A lot of this has got to do with application technique. #97 has recently dethroned my previous HG as my favorite mascara ever, and I assure you, my lashes look thick and lush when I use it, nothing like that dry spidery mess. I also believe what you have to start with determines what you end up with. Maybe it only works so well for me because my lashes are already long enough, full enough, and just don’t need curl or volume so much as they just need color to begin with.