Urban Decay recently released a super, super pricey value set for the 2016 holidays called “the Mother Lode” The Mother Lode contains 68 full-sized single eyeshadows at 0.05 ounces each, a total of 3.4 ounces of eyeshadow. It retails for the SERIOUSLY WHAT THE HELL price of $595. One of the most common comments I’ve seen about this set is what a “totally good deal” it supposedly is. Unfortunately, I don’t think that the math supports that conclusion.
An Urban Decay eyeshadow single retails for $18 for 0.05 ounces ($360 per ounce), so, using single eyeshadow prices, the Mother Lode contains $1224 worth of eyeshadows. The Mother Lode comes out to $175 per ounce. By that logic, it sounds like a good deal.
The problem is that eyeshadow singles are usually a total rip-off in terms of price. However, there is one
benefit to buying a single eyeshadow: you can make sure that you buy the exact shade that you want instead of the shades picked out by whoever-the-fuck designed the palette. You pay extra for that privilege. However, the Mother Lode doesn’t offer that option. Thus, I don’t think it’s fair to use the prices of eyeshadow singles to calculate the value of the Mother Lode. I think that a palette is much more reasonable comparison.The Urban Decay Naked Palettes retail for $52 for 0.6 ounces of eyeshadow. That’s $86.66 per ounce. I chose this as a benchmark because it’s the quintessential Urban Decay eyeshadow palette. If the Mother Lode was being sold, ounce per ounce, at the same price as the Naked Palette, it would cost only $294.64. That’s $300.36 less than the price of the Mother Lode.
The new Urban Decay Vice 2 Palette is $59 for 0.6 ounces or $98.33 per ounce. At that price per ounce, the Mother Lode would cost $334.33.
The Urban Decay Ammo palette is $34 for 0.3 ounces or $113.33 per ounce. At that price per ounce, the Mother Lode would cost $385.32.
No matter what palette you pick for comparison, it is clear that the Mother Lode is overpriced.
Presumably, Urban Decay priced the Mother Lode so high because they wanted to avoid devaluing the cost of their single eyeshadows. However, the price borders on the ludicrous, no matter what Sephora and Urban Decay try to tell you about the “discount” you are receiving. I’m forced to conclude that those who buy this product for personal use (as opposed to, say, splitting the shadows to sell at profit) are people with more money than sense.