Review: 29 Reserves Moisturizing Lipstick in Ripe Rosé
However, I won’t be really impressed with this wine-naming trend until we start getting more technical. I want a lipsticks named “volatile acidity” and “terroir” and a bronzer called “toast level” (you could adjust the color of the bronzer based on skin tone, with shades in M, M+, and M++). A want a matte eyeshadow palette called “dry”, a satin palette called “off-dry” and a shimmer palette called “sweet”. Basically, I want some damn commitment to the theme. In comparison, a lipstick called “Take a Sip” seems painfully boring.
29 Cosmetics also puts grape seed extract in their products as a anti-aging ingredient. Interestingly, there is a little bit of science suggesting that that isn’t total bullcrap. Most of the research has not been topical, but some has. It is, for example, anti-inflammatory in rabbits. In human volunteers, topical grape seed extract increased their sun protection factor (SPF) by 9%. I wouldn’t expect miracles from it, but there is a bit of evidence
suggesting it might not be a terrible thing to have on your vanity. I do not know whether the dosage in these products is sufficient for it to matter, though.
If the grape seed extract they are using is actually sourced from Napa (I assume it is not because otherwise they would be bragging about it!), that would explain why these lipsticks cost twenty five fucking dollars a pop.
I should note that I didn’t go out and buy this lipstick. This was the replacement lipstick that Wantable sent me in penance for mailing me those nail polishes I didn’t ask for. (You can read my September Wantable review here, if you like.) The color I got is called Ripe Rosé.
The packing on this product is really simple and classic. It definitely looks really mature, which, for me, isn’t particularly good or bad. I think their target customer is a bit older and fancier than I am, though, so I think it’s probably right on the money for that group.
The color is what really makes this lipstick stand out. It’s completely gorgeous. If this were an eyeshadow, I would definitely call this a duochrome, but it feels kind of weird to refer to duochrome lipsticks! It’s a lovely rose with a light gold shift. (The swatch below shows what’s going on pretty well, I think.) I love this. I love it. It’s the perfect mix of really wearable and really dramatic.
You know how some things are labeled “duochrome” and you kind of look at it suspiciously and think, “is this really a duochrome”? (I’m looking at you, every single duochrome blush that I’ve ever tried.) This is not one of those things. The shift on this is quite bold. If anything, the picture is understating it. This is awesome because it makes the shade really unique. It’s also really versatile, since the base is such a conservative color. You could wear this to an office, to a concert, or anywhere in between.
It didn’t do badly on my “four hours and a meal” test, either. The pink stayed perfectly. Unfortunately, the gold faded a bit, but there was still a notable duochrome element, even four hours later.
These lipsticks retail for $25 for 0.16oz ($156.25 per ounce). That’s actually not too bad when you price it out by the ounce, since these lipsticks are on the larger side. Ounce per ounce, it’s almost exactly the same price as a MAC lipstick, which is $15 for 0.1oz ($150 per ounce). I think that if you can get over the hump of “Oh my god, I’m about to spend $25 on a lipstick by some random-ass brand that I’ve never heard of” and if you dig the awesome duochrome effect, I would definitely recommend purchasing this.