Review: Marc Jacobs Highliner Gel Crayon in Blacquer

Who doesn’t want to smear Marc Jacobs on their face? Given how good he looks for 50, it is only a matter of time before Marc Jacobs’ cheek swabs become the latest pseudoscientific anti-aging craze. Marc Jacobs’ new cosmetics collection for Sephora won’t make that dream a reality, but it has eyeliner, so it is objectively way better.

I recently picked up a sample of the new Marc Jacobs “Highlighter Gel Crayon”. Despite the fancy name, it is definitely an eyeshadow pencil akin to the Urban Decay 24/7 eyeliners in both softness and opacity.

In terms of how black the blackness of this black is? It’s moderately black. If its blackness was an earthquake, it would be a 5 on the Richter scale. Swatched next to Urban Decay’s 24/7 pencil liners, it is definitely darker than Zero, but lighter than Perversion. (It is closer in color to the latter than the former.)

If Zero and Perversion had a baby, it would be this color and consistency… but it wouldn’t be a twist-up! I love me some twist-up eyeliners, and I really appreciate the fact that Marc Jacobs’ ‘highliners’ were made with this in mind. (Maybe it’s because I usually stick to liquid or gel eyeliners, but sharpening eyeliners always seems like such a pain to me.)

It’s nice and thin, which makes it easy to apply, but it is definitely hard to get a really crisp line (as it is with virtually all pencil eyeliners). It wears well, but I did have some very slight smudging under my eye at the end of the workday.

Marc Jacobs Highliner on Human Face

Overall, I would say that this is a good product for pencil eyeliner devotees, especially anyone yearning for a twist-up version of the Urban Decay 24/7 Pencil Liners. It may not have the same rainbow of colors, but a snazzy teal, dark blue, and silver, it’s off to a good start. If you are a gel-liner-lover, though, who was drawn in by the name, I doubt you will find yourself converted.

I wish I could answer the question about how much this fucker costs per ounce, but apparently no one has any goddamn idea how big the full sized eyeliner pencils are. The Sephora website claims that they are 0.1oz each, but that doesn’t make any sense, because that would be the hugest, most unwieldy eyeliner ever. (A three-foot-long eyeliner is hardly a practical idea.) Temptalia, on the other hand, claims that they are 0.01oz each. This makes a million times more sense, but my deluxe sample is labeled as 0.013oz. I highly doubt that they made the samples larger than the full-sized product. (I don’t know, though, if my sample is mislabeled, or if Temptalia was less than diligent about accurately transcribing decimal points.) I can tell you that they cost $25 each. $250 per ounce? $2,500 per ounce? Somewhere in between? It’s truly one of the deep mysteries of the universe.

If one of y’all happen to find this eyeliner somewhere, please do take a note of the mass and I’ll be sure to update this.

Update: According to a commenter, these pencils are 0.5g/0.018oz, which is  $1,388.89 per ounce.

1. This comment has been removed by the author.

2. They are 0.5g I forgot the decimal in the last comment. Source: my mom bought one 🙂

3. Thank you!

4. It COULD be a twist-up baby eyeliner if the twist-up was a recessive gene held by both Zero and Perversion!

5. Ha! That’s fair.

6. Does it smudge or crease up on the top? Because what I find for me in a lot of eyeliners is that after awhile they will smudge at the top of my eyelids and it is very annoying!

7. If I do a wing, it smudges. Otherwise it’s okay.