Review: Maybelline Eye Studio Lasting Drama Gel Eyeliner
I have three colors: Blackest Black, Espresso, and Charcoal.
These gel eyeliners do come with brushes, and the brushes definitely aren’t the worst thing in the world. They’re neither too stiff nor too flexible, meaning that they are relatively easy to use. Their narrow, paddle-like shape is definitely different from a conventional eyeliner brush, but it doesn’t impede use. I strongly suspect that many will prefer to use a traditional brush, regardless.
The texture of the product is very creamy, making it easy to use. If they are properly stored (upside down with a tight cap), there shouldn’t be any substantial problems with them drying out or clumping.
Charcoal is a shimmery slate.
Espresso is an aptly named coffee bean brown.
Blackest black is… a pretty black.
All three colors are intensely pigmented.
|Swatches from left to right: Charcoal, Espresso, Blackest Black|
I’ve tried a few other drugstore gel eyeliners. In comparison to Maybelline, all of them feel cheap, dry, thin, and insufficiently dark. (As a side note, I have to direct some serious eyerolls to anyone who recommends the ELF gel eyeliner as an alternative. Worst. Product. Ever.)
|Maybelline Eye Studio Lasting Drama Gel Eyeliner in Charcoal on Human Face|
The Maybelline Eye Studio Lasting Drama Gel Eyeliners retail for $9.99 for 0.11oz, or $90.82 per ounce. This is pretty expensive for a drugstore product, but I definitely think the price is warranted given the quality of the product. For comparison, MAC Fluidline Gel Liner retails for $16 for 0.1oz, or $160 per ounce.