Review: Stila Stay All Day Waterproof Liquid Eyeliner in Turquoise
I bought this product because I apparently do not know how to read. I was
expecting a traditional liquid liner. My short attention span and
refusal to peruse product descriptions, however, has finally paid off, as
this eyeliner pen is rather nice.
Although it’s advertised as a turquoise, it’s really more of a mint color. It’s notably opaque given my selected hue. I can easily imagine a mint eyeliner ending up watery and inconsistent. This is definitely not a problem here.
Given its high performance in this tricky shade, I would definitely trust Stila to produce quality liners in more conventional colors. Stay All Day Waterproof Liquid Eyeliner comes in both traditional eyeliner colors, such as black or brown, and other wonky, fun colors, like periwinkle.
Application does take little bit of finagling. The first time I applied this, I tried to apply it after a black liquid liner, and it was a disaster. The pen got all black and grotty. I ended up having to wash my eye makeup off and start over. The second time, I wore the turquoise under the black liner, which gave me far fewer problems.
It’s certainly not a bold look, but it’s a fun detail for summer.
Given how small this liner is, it is definitely on the pricey side. This retails for $20 for 0.016oz of product. That makes it ONE THOUSAND TWO HUNDRED AND FIFTY DOLLARS PER OUNCE. Even in the already-absurdly priced realm of liquid liners, that is over the top. For comparison, schwing by theBalm is $340 per ounce and Urban Decay’s 24/7 liners are $327.58 per ounce. Even way fancier brands cost less than this. The Giorgio Armani Liquid Eyeliner is $550 per ounce. The Dior liquid eyeliner is $850 per ounce. The YSL Liquid Eyeliner Moiré seems positively frugal in comparison at $340 per ounce. I literally cannot find another brand trying to sell their product for anything like $1,250 per ounce. If this product, ounce per ounce, was priced like an Urban Decay liner, it would retail for a mere $5.24. If it was priced like NYX the Curve ($48.39 per ounce), it would cost $0.77.
Because the price per ounce is so high, I absolutely would not buy this product in colors like black or brown. Even if it positively rocks, it doesn’t rock that much. That’s an unjustifiable price. But for colors like mint and periwinkle? There’s no real competition… None of those other brands I listed has a mint color. What’s more, this product does a pretty good job. If I ever felt the need to own a periwinkle eyeliner, I would consider buying it in that color as well.
That being said, if another brand offered these funky shades for a more reasonable price, I probably wouldn’t look back.